There is a big difference between recycling and down-cycling. At the end of the day, unless a product could be reused repeatedly without losing its original quality and performance, it does not meet Brock’s standards. Sure, some products claim that they are diverting materials from a landfill, but a closer look exposes they are simply delaying this inevitable and wasteful outcome. When it comes time to replace these materials, it’s not financially viable to further down cycle them, so their destiny is thrown away.
The problem is, on our tiny planet, there is no “away.”