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Contact: Cool! A New, Patented Body Cooling Foam for Backpacks Brock USA Introduces Body Cooling Foam for Use in Backpacks June 2003, Boulder, Colorado – Brock USA has developed Brock™ Foam, a patented cushioning material developed for use in backpacks. Brock Foam is specifically engineered to keep you cooler, dryer and more comfortable. Most foam used in backpacks is classified as closed-cell foam. Although durable and resilient, closed-cell foam is completely sealed and not breathable. Patented Brock Foam is a new class of material referred to as porous closed-cell foam. Brock Foam is made by a proprietary process that fuses thousands of small, waterproof foam beads together just at their contact points. The result is a light weight, resilient foam that allows moisture and air to circulate through it in any direction without the risk of absorption. For body cooling, here is how Brock Foam works: When your body sweats, the sweat coats the beads. As you move, air is drawn into the foam and evaporates the sweat, resulting in accelerated evaporation, body cooling and drying. “Companies have focused a lot on improving and developing performance fabrics. Fabrics, in addition to making up most of the pack, are also the most visible component of the product to the consumer”, says Dan Sawyer, President of Brock USA. “When we developed Brock Foam, our goal was to set a new standard in a largely ignored but very important component of a backpack—the cushioning foam. Typical foams used in today’s packs create a seal where the foam contacts the body, resulting in a noticeable increase in sweat accumulation—think of the last time you took your pack off for a rest, even on a cold day. This moisture accumulation relates directly to increased fluid loss, heat build up, skin irritation and discomfort.” Brock Foam allows air to flow freely through the foam in all directions, helping to keep the body cooler, dryer and more comfortable during and after prolonged exercise or exertion. A study conducted at St. Cloud State University actually demonstrated that athletes using Brock Foam in their equipment experienced faster cooling and less heat loss compared to the same equipment with traditional foam inside. Brock Foam is marketed and sold as a branded component in the harness and suspension systems of backpacks from leading manufacturers. Brock Foam is already used by companies such as Camelbak, Marmot, Kelty, Jack Wolfskin, Ultimate Direction Asics, Mountainsmith, EMS, REI, Jansport, Golite and others. More backpack companies are adopting Brock technology into their Spring 2004 product lines. "Including Brock Foam in our packs was a key design feature", notes Jeff Blakely, Hardgoods Product Manager at Marmot Mountain Ltd. and early adapter of Brock foam. "By combining Brock Foam with performance fabrics we create a product that truly benefits our customer. Dryness relates directly to comfort, and comfort translates into improved performance and endurance at all levels of activity." Consumers can identify packs that incorporate Brock Foam by looking for a hang tag or label on the pack or by reading the pack manufacturer’s sales literature. About Brock USA Brock USA is a global materials science company founded in 1998 in Boulder, Colorado to develop the next generation of padding and protective material. Brock USA’s core product, Brock Foam, combines the beneficial properties of closed and open-cell foams into a single composite material. Brock Foam is manufactured in state-of-the-art production facilities in Shenzen, China and in Butler, Pennsylvania. Expect to find Brock Foam in products from the world’s leading sports equipment and outdoor products manufacturers. For more information on Brock Foam contact Brock USA at 877.276.2587 or visit them on the web at www.brockusa.com. ### ©
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