Sales & Marketing Coordinator
Lisa’s roll as customer service and logistics expert assures clients’ requests are processed in a friendly and timely manner here at Brock. Willing to help anyone at any time, the primary areas she provides sales support are North and South Western U.S. and International. Lisa brings years of business ownership experience (translator, international Japanese tea distributor and real estate coordinator, to name a few) which gives her a unique perspective to time-saving procedures and problem-solving.
She has three amazing young-adult children and enjoys yoga, hiking, biking, gardening, and reading – basically anything that allows her to enjoy the beautiful state of Colorado. Lisa can be reached at 303-396-6184
Sales & Marketing Coordinator
Kristin brings over twelve years of experience in sales support and customer service. Born and raised in Buffalo, NY, Kristin strives to make your experience with Brock the best in the industry. Kristin can be reached at (303) 396-6182.
Sales & Marketing Associate
Christina works on the PaverBase line of products from Brock and supports Menards, Home Depot, and Lowes so our customers can build their dream patios. She also assists in the software that makes the buying process easy and fulfills purchase orders ensuring the PaverBase products are available year-round.
Prior to working at Brock, Christina was a product manager at Trimble Navigation. That career took her all over the world and she simultaneously ran a non-profit organization that provides scholarships to high school and college students in Paraguay. Her caring nature doesn’t stop there. She is also involved in “P.E.O.,” a non-profit that provides scholarships to women in the U.S. and Canada.
Vice President - Brock PaverBase
Tim joined Brock in 2010 to develop and launch Brock’s PaverBase product line. PaverBase underlayment is used as the base for all patios and walkways under pavers, patios stones and flagstones. This product is a game changer. Now preparing the base for your a dream outside living area is easier, faster, better and cost less, all while making a safer consumer product.
Tim’s Professional experience ranges from restaurant, transportation, to the retail concrete manufacturing and bag goods industries. Experience includes: operations, sales, advertising, marketing, business growth & development, R&D, branding, logistics, and planograms. Tim brings over 24 years in the retail business, mostly with Matt Stone.
Tim and Debbie, his wife of 35 years, have two daughters Jenna and Annie and a son Thomas III. They enjoy spending time boating along Clearwater beach, relaxing with their toes in the sand, watching beautiful sunsets over the Gulf of Mexico and traveling to see family and friends.
Tim can be reached anytime at (813) 4312-8259
Southwest Regional Vice President
Steve is a co-founder of Brock International and the creator of the PowerBase and PlayBase lines at Brock. He lives in southern California and manages the Brock business for the western part of the US and Canada. Prior to his move to the US, Steve managed all Brock business in Europe, and brings a wealth of technical knowledge regarding safety and performance standards to the US market. Steve is an avid surfer and environmentalist and a member of the Surfrider Foundation. He can be reached at (310) 753-5160 or firstname.lastname@example.org.
Northwest Regional Vice President
David has represented Brock since 2006 and possesses a wealth of sales and industry experience. A native of Northern California, Dave graduated with an engineering degree from San Jose State and has over 30 years of sales and sales management experience. Dave has hands-on knowledge of the turf industry through his experiences as the owner/operator of a turf company and his time as a Project/Construction Manager on 20+ synthetic field projects. Contact Dave at (530) 575-8976.
Northeast Regional Vice President
After 20 years in the sports surfacing world—including 12 years in synthetic turf, Eric joined the Brock team in 2015 to represent the Northeast region. Even before his professional sales career, Eric grew up in and around sports, watching his father provide backyard recreational facilities to clients for over 15 years. This shaped Eric’s future in sales from early on. Brock has provided Eric the perfect platform to educate designers and end-users about safe field systems. His two decades of experience in the industry allow him to provide hands-on customer service to each client.
Eric stays active playing soccer in his local “Old Man League,” as well as kayaking the lakes and ponds in the Northeast with his wife, daughter, and son.
East Regional Vice President
Ronnie is a seasoned professional in the synthetic turf business. HIs passion for the design and construction of state of the art athletic fields comes from both his 13 years as a professional soccer player with the Richmond kickers playing on it, to his roll in developing the mid-atlantic region for highly respected turf manufacturers. His experience covers the entire process from proper design and specifications, to quality construction. “My values are centered around what the customer wants, and my job is to be an educational resource in order for them to achieve their goals”, Says Ronnie. “Because of my “feet on” experience on all types of quality surfaces, I can help owners and designers understand how to get the most value and the best surface for their project. And as a father, I am very sensitive to the idea of field safety.” Ronnie is married to wife Stacy, and they have two children, Tabatha, 13 and Brayden, 7.
Central Regional Vice President
Jim Froslid was recruited to Brock after more than 11 years in the artificial turf industry. He directed the North American commercial organization of GreenFields, one of the largest artificial turf companies in the worldHe was responsible for all strategic planning, financial management, staffing and customer relations related to sales. He also worked nine years as FieldTurf’s Director of Soccer Development.
Froslid has worked for the FIFA World Cup and the US Men’s National Soccer Team to integrate some of their largest corporate sponsorship strategies. Most recently, he served as Chicago venue director for the 2016 Copa America, one of the most profitable soccer events in US history.
Froslid grew up in St. Paul, Minn., graduating from Mounds View High in 1985. He went on to graduate from the UW-Madison with a BA Degree in Journalism. At Madison, he was a four-time letter winner in soccer, and played two seasons of junior varsity hockey for the Badgers. Froslid captained the soccer team his senior year, and was named the conference’s most valuable player in 1988. He remains among the top goal scorers all-time at Wisconsin. After college, he played professionally with San Ramon in the Costa Rican first division in 1989.
Froslid resides in Glen Ellyn, Illinois, with his wife Heather, and three children.
West Regional Technical Services Manager
Edgar is responsible for supervising and assisting system installations in the Western states to ensure quality standards. Having been involved in the construction industry since he was 14, Edgar has a knack for understanding the technical process and how to keep installs moving smoothly. He also runs the California Research Facilities for Brock and performs field assessments for Brock customers. When not out on a Brock field, Edgar spends time with his daughter and family or catches a movie. He also enjoys hitting up the California beaches and grabbing a wave or two whenever he gets the chance.
East Regional Technical Services Manager
The man behind Brock’s Eastern and central installs is John Shaffer. He supervises installations, assists in technical services, and is part of the design and research development side of Brock. John enjoys working at Brock and believes it’s a company built upon morals and ethics that actively works to advance regulations and standards to promote safer sports.
John was actually brought onboard to help extend the PaverBase product line, which was a natural fit having worked as a sales manager for Pavestone. In his downtime he loves getting out on the water to cast a line and reel in trophy fish. He also loves traveling with his wife and seeing the country outside of a sports field.
He can be reached at 717-819-6885.
Chief Media Officer
Upon graduating from UW-Green Bay with a Bachelor’s degree in Journalism and Public Relations he began his career at an enterprise technologies firm in Wisconsin. There Josh helped the company grow and expand its marketing efforts through building a digital strategy and developing their social media presence. He was eventually promoted to Director of Marketing. Upon meeting his future wife, he asked her where she would like to live and she said, “Colorado,” so they packed up and moved out to the mountains. They now spend their weekends hiking the Rocky Mountains, kayaking, participating in triathlons and hanging out with their poodle named Bode, terrier named Chief, and three-legged cat named Ahab.
Vice President of Engineering
As the Vice President of Engineering, Steve Keyser is responsible for new product design and development, providing the technical interface with manufacturing, and leveraging Brock’s knowledge through outside technical resources. Steve holds a Bachelor’s of Science degree in Engineering from Cornell University and has over 38 years of product development in several industries. His experience includes some of the biggest and smallest companies in the world; from Mobil, where he worked extensively with plastics for the industrial and food services industries, to Sunrise Medical and IVAT, where he developed and patented new medical devices, to SK Engineering Associates, where he provided product and process development support for clients in consumer and industrial markets. Before coming to Brock Steve ran a recycling company on the East coast. Steve enjoys the outdoors, so Colorado suits him well. He spends his time riding the mountains on his motorcycle and being outdoors. He has backpacked in the Sierras quite a bit and looks forward to hiking in the Rockies. Steve also hopes to get back into skiing and golfing a bit more as he settles in to the Boulder area.
VP of Finance
Born and raised in NYC, Dan brings over thirty years of accounting and finance experience to Brock. After leaving the banking industry and moving to Colorado, he has successfully worked in the manufacturing industry as well as owning and selling small businesses. Dan can be reached at (303) 396-6199.
Founder & CEO
Dan Sawyer – Founder & CEO: Dan founded Brock in 1998 and has been the key creator and driver of many aspects of the company as it has grown exponentially throughout the years. He is a Boulder, Colorado native and a graduate of The University of Colorado. His professional experience includes entrepreneurial positions in several small businesses with a background in sales and marketing management. Dan can be reached at (303) 396-6180.
Richard serves as head of the Management Group and concentrates on product development and operations for both the US and Europe. He has an MS in engineering from Texas A&M and, for 35 years prior to joining Brock in 2006, supervised product development and manufacturing operation in the US, Mexico and Europe in various industries including aircraft components, industrial piping products, medical devices and construction materials. Richard can be reached at (303) 396-6181.